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Best Sellers | | Home Learning from Las Vegas - Revised Edition: The Forgotten Symbolism of Architectural Form | |
|  | |  | | | Learning from Las Vegas - Revised Edition: The Forgotten Symbolism of Architectural Form | | | | | SKU:
I9780262720069 | | In Stock | | Availability:
Usually ships in 1 business days | | | | | | Learning from Las Vegas created a healthy controversy on its appearance in 1972, calling for architects to be more receptive to the tastes and values of "common" people and less immodest in their erections of "heroic," self-aggrandizing monuments.This revision includes the full texts of Part I of the original, on the Las Vegas strip, and Part II, "Ugly and Ordinary Architecture, or the Decorated Shed," a generalization from the findings of the first part on symbolism in architecture and the iconography of urban sprawl. (The final part of the first edition, on the architectural work of the firm Venturi and Rauch, is not included in the revision.) The new paperback edition has a smaller format, fewer pictures, and a considerably lower price than the original. There are an added preface by Scott Brown and a bibliography of writings by the members of Venturi and Rauch and about the firm's work. | | | |
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| | Product Details | | Author: | Robert Venturi | | Paperback: | 193 pages | | Publisher: | The MIT Press | | Publication Date: | June 15, 1977 | | Language: | English | | ISBN: | 026272006X | | Product Length: | 8.92 inches | | Product Width: | 6.05 inches | | Product Height: | 0.53 inches | | Product Weight: | 0.76 pounds | | Package Length: | 8.8 inches | | Package Width: | 5.9 inches | | Package Height: | 0.5 inches | | Package Weight: | 0.65 pounds | | Average Customer Rating: |  based on 6 reviews |
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| | Customer Reviews | Average Customer Review: ( 6 customer reviews )
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36 of 39 found the following review helpful:
 Brilliant study of signage and architecture Sep 10, 1999
Robert Venturi's study of the Las Vegas signage phenomena and it's impact on "architecture" is brilliant in it's scope. While written almost twenty five years ago, this book gains more and more pertinence as we as a society progress further into a "reality" of symbols, reproductions and representations. These words and thoughts are basically essential to the understanding of any city anymore, not just Las Vegas. Where this book misses the mark though is in the execution, as shown in Venturi's work, of these ideas. The projects put forth seem to pale in comparison to the implications the text actually has. These notions of architecture are by far some of the most relevant and important in modern theory today, it is unfortunate that their full potential could not be realized in these projects.... but maybe that is for you and I to do.
39 of 43 found the following review helpful:
A classic in architecture theory Jun 28, 1999
The title "father of Post Modernism" has been appropriately assigned to Robert Venturi....and it began with this book: Learning from Las Vegas. Written at a time when minimalism in art, and "form follows function" in architecture were the dominant ideas, Venturi et al threw down the gauntlet in challenging the practicing and accademic establishment with such sacriligious slogans as "Less is a bore" (challenging the modernist notion "Less is more") Venturi should open the eyes of readers who self rightiously condemn today's highway commercial architecture and signage. Venturi challenges us to look at this urbanscape with fresh eyes...to see and understand the order (both functional and visual) in what we have been conditioned to condemn. The book is well illustrated and gives examples of "the duck" and the "decorated shed" as metaphorical strategies to attract attention to highway commericial buildings.Anyone interested in architecture history and contemporary planning issues should read this book. It may piss you off, but it might also open your eyes to new ways of seeing. In 1999 it would be interesting to compare Las Vegas to Pleasantville...and to learn in the process about change and the American culture that seems to embrace an ever changing urban landscape. Just as in the mythical Pleasantville in the movie of same name, Venturi upsets the status quo and gets us to see the colors (though sometimes messy and glaring) of the REAL city.
29 of 40 found the following review helpful:
 An Architectural Nightmare Jan 17, 2004
By doomsdayer520
This is a quite unusual and offbeat treatise on architectural theory, as applied to the world's greatest architectural monstrosity - Las Vegas. This analysis from the early 1970s is obviously outdated because Las Vegas hadn't yet become the monument to megalomania and excess that it is today, but it was already well on its way. The authors analyze Vegas' unique usages of space, lighting, placement, transportation, and building design for the purposes of communication and promotion. Strange chapter titles give a clue to the left-field analysis in store, and the authors have a clear sense of irony, underhandedly implying that Vegas presents the worst in architecture while they appear to be praising its uniqueness. Unfortunately the narrative gets bogged down in dense professor-speak terminology like "Brazilianoid" and "neo-Constructivist megastructures," along with a general overload of obtuse theory. Add to that the poor-quality and under-elaborated illustrations and you have a book that sacrifices insight and readability in favor of pedantic attempts to impress the authors' colleagues. [~doomsdayer520~]
Great analysis May 16, 2012
By Kristofer I Navarro
Great book on the analysis, of the architecture of Las vegas. This was a ground breaking analysis on the nature and an artistic analysis of what is going on in this city.
2 of 4 found the following review helpful:
as an argument of theory... Mar 02, 2007
By M. Moore
"worlock tentacle"
this book is extremely condensed into a multitude of thumbnails or panoramas and text that never fails to reiterate its point. i mean, these two architects really understand the idea of symbols, suggestions, and sheds but after a dozen pages on one idea, you already get the point.
the images are really helpful in exemplifying the amount of criticism for or against the city ("idea") of las vegas.
See all 6 customer reviews on Amazon.com
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