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|  | |  | | | Best Ugly: Restaurant Concepts and Architecture by Avroko | | | | | SKU:
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Usually ships in 1 business days | | | | | | How did the James Beard award–winning design and architecture team AvroKO become one of the hottest restaurant design firms in Manhattan? They start with a concept, which blossoms to images, ideas, colours, and objects. One of the design lexicons that stuck with the design team is "best ugly" – a term that AvroKO came across when traveling together in China. The oxymoronic yet interesting term is used to describe something that is beautiful and charming in an offbeat, awkward, and obtuse sort of way. In their design book, "Best Ugly", the thirtysomething design team of best friends shows readers how each idea and concept can be integrated into a sophisticated design touch. For anyone interested in design, restaurants, architecture, or sexy photography, "Best Ugly" is a visual feast. | | | |
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| | Product Details | | Author: | AvroKO | | Hardcover: | 256 pages | | Publisher: | Harper Design | | Publication Date: | February 19, 2008 | | Language: | English | | ISBN: | 006113693X | | Product Length: | 9.78 inches | | Product Width: | 9.88 inches | | Product Height: | 1.06 inches | | Product Weight: | 2.77 pounds | | Package Length: | 9.8 inches | | Package Width: | 9.6 inches | | Package Height: | 1.1 inches | | Package Weight: | 2.3 pounds | | Average Customer Rating: | based on 5 reviews |
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| | Customer Reviews | Average Customer Review: ( 5 customer reviews )
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Most Helpful Customer Reviews
10 of 10 found the following review helpful:
Best Design book out there, truly unique and beautiful! May 14, 2008
By RWR3 This book is unlike anything else out there. It gives valuable insight for anyone interested in design, architecture, restaurant design or working in any of these industries, it's also great for anyone who is curious about great design and art or has heard about AvroKo. They have won numerous awards and being able to see their projects in-depth is a truly unique way to see how this top design firm works. The photos are amazing and beautifully shot and the design of the book itself is the best I've seen in any kind of art or design book like this. It also gave me a really great look at their design process and the outstanding projects they've designed. I've been to Public (which is one of the coolest restaurants in NYC) and this book makes me want to visit all the restaurants they've designed. I would highly recommend it as both a beautiful book to own and give as a gift.
6 of 6 found the following review helpful:
the best restaurant design book ever Sep 11, 2008
By Reduction i eat out most nights. this book opened my eyes to a new way to think about restauraunts. the historical and intellectual approach avroko develops in their projects informs each place i go. only problem- when i visit other places i now know what i'm missing. Avroko gave me a new language for understanding how and why i enjoy dining out. beautiful photographs and clever text. i have given 8 copies as gifts to friends too. thanks
7 of 8 found the following review helpful:
best ugly Feb 27, 2008
By Mr. Ia Whitehead THIS BOOK IS BETTER THAN ANY DESIGN BOOK I HAVE EVER READ THE PICTURES ARE AMAZING I JUST WISH THIS COMPANY WAS IN THE UK
3 of 3 found the following review helpful:
Suberb restaurant design Jan 23, 2010
By J. Pyles It is rare that you find a design firm that has so many hits, one right after the other. AVROKO doesn't miss a beat. Every page showcases well designed spaces that literally make you salivate (over the interiors). They entice you to visit the restaurant, spend your money, eat, drink and chat with friends. This is the power of design. Sadly one of the projects featured in this book has closed its doors. EU (The European Union) was right down the street from our store NICHE in the East Village. In fact we designed the lighting for EU ([..]). The food was impeccable. If I was a restauranteur, I would hire AVROKO to do the interiors in a heartbeat. Every project in this book is on my list of restaurants to try out in the upcoming year.
3 of 3 found the following review helpful:
Create design book Sep 12, 2009
By Christopher OKeefe
"Product Designer"
Pretty amazing restaurant design. I found the discussion with the Avro/ko principals extremely interesting; I enjoyed cross-checking their philosophies with the photos of their work.
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